AUSTIN, Texas – August 9, 2011 -
Introducing the Lady Americana Plus mattress for the plus size market.

Taylor Bedding announces it will be manufacturing the “Plus” mattress for the Lady Americana brand.  This mattress is specifically designed for the plus-size market.  The Plus mattress caters to the style and comfort of heavier consumers with a creamy soft cashmere fabric top, chocolate suede panels trimmed with ivory piping and a newly engineered structural design.

Three design components set the Plus mattress apart.  The Plus mattress is ‘zoned for comfort’ to provide more support along the center third of the mattress which carries most of the body’s weight during sleep.  Along with re-enforced struts, the core of the Plus mattress uses continuous fine wire spring technology to distribute the weight across the length of the mattress.  The Plus mattress is encased with the breakthrough comfort foam called Avena^TM manufactured by  the Carpenter Co..  This American made, high density new foam product supports more weight per cubic foot than traditional foam, is silky to the touch, hypo allergenic, and inherently fire retardant.

“Well proportioned consumers like myself, have spent their sleep lives on ordinary mattresses that wear out faster and lack support.  Industry estimates about 30% of Americans are overweight.  Now, we can enjoy a luxurious mattress especially designed for our plus-size needs.” comments Ray Frazier, vice president of sales for Taylor Bedding Company.

According to the Center for Disease Control and Prevention (CDC), the average adult American is about one inch taller and nearly 25 pounds heavier than they were in 1960.  The CDC estimates that the average 40-49 year old man is 5’ 9” tall and weighs 196 pounds, up from 169 pounds in 1960, and average women are 5’ 4” tall and 168 pounds, up from 143 in 1960’s.  The American plus-size market is expected to continue to grow.

Taylor Bedding Company – Sleep Well. Live Well.

Taylor Bedding Company was founded in 1903 and has been manufacturing quality mattresses and specialty bedding products for 108 years.  Taylor Bedding is the licensed manufacturing partner of Lady Americana mattresses for the Southwest.  Family owned and operated, Taylor Bedding operates from Taylor, Texas 20 miles northeast of Austin.  www.taylorbedding.com

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Product and Sales information:  1-800-285-7996

Media Contact:   Francoise Luca, francoise.luca@westviewmarketing.com

Introducing the Lady Americana Plus mattress for the plus size market.

Taylor Bedding announces it will be manufacturing the “Plus” mattress for the Lady Americana brand.  This mattress is specifically designed for the plus-size market.  The Plus mattress caters to the style and comfort of heavier consumers with a creamy soft cashmere fabric top, chocolate suede panels trimmed with ivory piping and a newly engineered structural design.

Three design components set the Plus mattress apart.  The Plus mattress is ‘zoned for comfort’ to provide more support along the center third of the mattress which carries most of the body’s weight during sleep.  Along with re-enforced struts, the core of the Plus mattress uses continuous fine wire spring technology to distribute the weight across the length of the mattress.  The Plus mattress is encased with the breakthrough comfort foam called Avena^TM manufactured by  the Carpenter Co..  This American made, high density new foam product supports more weight per cubic foot than traditional foam, is silky to the touch, hypo allergenic, and inherently fire retardant.

“Well proportioned consumers like myself, have spent their sleep lives on ordinary mattresses that wear out faster and lack support.  Industry estimates about 30% of Americans are overweight.  Now, we can enjoy a luxurious mattress especially designed for our plus-size needs.” comments Ray Frazier, vice president of sales for Taylor Bedding Company.

According to the Center for Disease Control and Prevention (CDC), the average adult American is about one inch taller and nearly 25 pounds heavier than they were in 1960.  The CDC estimates that the average 40-49 year old man is 5’ 9” tall and weighs 196 pounds, up from 169 pounds in 1960, and average women are 5’ 4” tall and 168 pounds, up from 143 in 1960’s.  The American plus-size market is expected to continue to grow.

Taylor Bedding Company – Sleep Well. Live Well.

Taylor Bedding Company was founded in 1903 and has been manufacturing quality mattresses and specialty bedding products for 108 years.  Taylor Bedding is the licensed manufacturing partner of Lady Americana mattresses for the Southwest.  Family owned and operated, Taylor Bedding operates from Taylor, Texas 20 miles northeast of Austin.  www.taylorbedding.com

The new Taylor Bedding Co. (TBC) website is the first major revision to the company’s online presence in the last five years.

“We started our website many years ago, before we really knew what we wanted to accomplish online.  Now, that the Internet has matured and consumers have embraced ecommerce and social media, we realized that we needed to keep up with the latest business tools and create a new corporate website.  TBC is great at making mattresses, but we are not a high tech company and so we sought out marketing experts to help us with our website.  We are very pleased with our new website and know it will continue to evolve to better serve our customers.” comments Ray Frazier, vice president of sales for Taylor Bedding Company.

Taylor Bedding Co. has over 200 retailers in Louisiana, Texas, New Mexico and western Colorado.  The new TBC website is designed as an online catalog and resource for retailers.  The new website will also be a resource for consumers looking for a retailer of high quality mattresses.  Consumers can use the “Store Locator” feature to find a retailer carrying Lady Americana and TBC products.

Taylor Bedding Company – Sleep Well. Live Well.

Taylor Bedding Company was founded in 1903 and has been manufacturing high quality mattresses and specialty bedding products for 108 years.  Taylor Bedding is the licensed manufacturing partner of Lady Americana mattresses for the Southwest.  Family owned and operated, Taylor Bedding operates from Taylor, Texas 30 miles northeast of Austin.  www.taylorbedding.com

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Product and Sales information:  1-800-285-7996

Media Contact:   Francoise Luca, francoise.luca@westviewmarketing.com